Drizzle enables publishers, journalists and pro-bloggers to generate leads and sell their premium content directly to readers. Readers can view content by simply registering or by purchasing with a single click. Drizzle offers two user-friendly payment options: pay-per-article via micropayments and monthly subscriptions. Drizzle increases direct revenue, reader engagement and the number of paid subscribers on pubishers’ websites. Publishers can automatically track their best performing content and upsell it to their readers in the most effective way.