It seems as if every marketing blog or podcast over the past few years has been obsessed with mailing lists. It has been made clear that if you have a popular website but are not doing all you can to capture your visitors’ email addresses, you are an idiot.
The idea is that your website is only the starting point in your relationship with your readers. If the trust you establish through your content is enough for them to give you their email address, you now have the ability to regularly reach out and update them on what is going on at your site (or, more realistically, to remind them that your site exists).
In internet marketing it’s all about the traffic and the people you can reach. One of the best ways to reach people is by having an email newsletter. But how to make people willing to subscribe to your newsletter? One of the ways is to offer a high quality product in exchange for their email addresses. Statistically the most effective way to make this offering is through a pop up.