Marketing Strategies

Delve into comprehensive marketing strategies for WordPress, focusing on planning, executing, and measuring the success of your marketing campaigns. Learn about content marketing, email marketing, SEO, social media, and other tactics to drive traffic, engagement, and conversions on your WordPress site.

The beginner’s guide to marketing your WP plugin

Last I counted, there were over forty thousand plugins in the WordPress plugin repository. (Yes, I count them. What? It’s a hobby, don’t judge). Of those, I’m guessing there are only about 2% that are earning their authors money in some way, whether by asking for a kindly donation from users, upselling them to premium add-ons and features, serving ads, or even displaying a random kitten picture at 5¢ per click. If you want to join this small-but-merry band of creators, or you’re looking to up your plugin marketing game and tickle your bottom line, this post is for you.

How to Choose a WordPress Theme That Best Conveys Your Brand

Selecting a theme for your WordPress site is probably one of the most important aspects of the development process. Unless you’re building your own from scratch, the theme you choose will dictate the layout and overall design of your site. Sure, you can change up the color scheme, move things around, and add plugins to round out features, but the main theme lays the foundation for all you build on top of it.

Understandably then, theme selection is one of your big site development decisions. As is choosing one while being mindful of how it plays into your overall marketing plan. After all, how your site looks bears a heavy weight on your company’s brand identity.

What follows are some tips for general theme selection as well as tips for selecting a theme that fits in with your messaging.

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