Marketing Strategies

Delve into comprehensive marketing strategies for WordPress, focusing on planning, executing, and measuring the success of your marketing campaigns. Learn about content marketing, email marketing, SEO, social media, and other tactics to drive traffic, engagement, and conversions on your WordPress site.

Creating a Content Hub on a Review Site

Building Bridges of Authority: Creating a Content Hub with Multiple Articles on a Review Site

In the digital age, establishing an authoritative online presence is crucial for both individuals and businesses. One effective way to achieve this is by creating a content hub on a review site. A content hub is a centralized space where multiple articles related to your niche are published, thereby amplifying your online visibility and authority. This article will provide a comprehensive guide on how to create a successful content hub on a review site, highlighting the benefits, strategies, and best practices involved.

NotificiationX review

NotificationX Review: Add FOMO-Inducing Notifications to WordPress

Social proof and FOMO (fear of missing out) are two popular marketing strategies to boost your conversion rates and move your visitors to action.

NotificationX is a freemium WordPress plugin that helps bring those two marketing strategies to your WordPress site, with eye-catching notification alerts for new sales, comments, reviews, and more.

A person sitting at an open laptop with their email inbox pulled up.

How to Start Your First Email Marketing Campaign

In order for any site to succeed, it needs a steady flow of traffic. Email marketing campaigns are a solid strategy for encouraging visitors to return to your site, but knowing how to get started can be tricky.

In this guide, we’ll teach you how to build your subscriber list, create emails that drive traffic, and track key data to analyze before your next campaign. Read on to learn how to start your first email marketing campaign!

Grow and Engage Your Mailing Lists with MailOptin

It seems as if every marketing blog or podcast over the past few years has been obsessed with mailing lists. It has been made clear that if you have a popular website but are not doing all you can to capture your visitors’ email addresses, you are an idiot.

The idea is that your website is only the starting point in your relationship with your readers. If the trust you establish through your content is enough for them to give you their email address, you now have the ability to regularly reach out and update them on what is going on at your site (or, more realistically, to remind them that your site exists).

The Keyword Research Guide for Your WordPress Site

Where do you start when going to create a piece of terrific content? From keyword research! This comprehensive guide will make the whole process a walk in the park, just make sure to take a look at it!

Ultimate Reviews

Ultimate Reviews Provides Custom User Reviews for WordPress and WooCommerce

Ultimate Reviews is an easy-to-use plugin that gives your users advanced features for reviewing your products and services. It’s compatible with WooCommerce, offers a variety of customization options for styling and layouts, lets you set limits on who can review (and what they can review), allows you to set the complexity and length of reviews, and much more.

5 Ways Influencer Marketing Can Help Your Business Grow

Influencer marketing is set to become the dominant digital marketing strategy in 2017 and beyond.

Today’s Generation Y audiences are spending more time on social media and less time watching TV, so identifying social influencers who can effectively promote brands is crucial for marketers.

The beginner’s guide to marketing your WP plugin

Last I counted, there were over forty thousand plugins in the WordPress plugin repository. (Yes, I count them. What? It’s a hobby, don’t judge). Of those, I’m guessing there are only about 2% that are earning their authors money in some way, whether by asking for a kindly donation from users, upselling them to premium add-ons and features, serving ads, or even displaying a random kitten picture at 5¢ per click. If you want to join this small-but-merry band of creators, or you’re looking to up your plugin marketing game and tickle your bottom line, this post is for you.