Freemius launches Experts Corner, a free video series that features top experts in the WordPress ecosystem sharing their best tips for monetizing digital products.
Social proof and FOMO (fear of missing out) are two popular marketing strategies to boost your conversion rates and move your visitors to action.
NotificationX is a freemium WordPress plugin that helps bring those two marketing strategies to your WordPress site, with eye-catching notification alerts for new sales, comments, reviews, and more.
In order for any site to succeed, it needs a steady flow of traffic. Email marketing campaigns are a solid strategy for encouraging visitors to return to your site, but knowing how to get started can be tricky.
In this guide, we’ll teach you how to build your subscriber list, create emails that drive traffic, and track key data to analyze before your next campaign. Read on to learn how to start your first email marketing campaign!
It seems as if every marketing blog or podcast over the past few years has been obsessed with mailing lists. It has been made clear that if you have a popular website but are not doing all you can to capture your visitors’ email addresses, you are an idiot.
The idea is that your website is only the starting point in your relationship with your readers. If the trust you establish through your content is enough for them to give you their email address, you now have the ability to regularly reach out and update them on what is going on at your site (or, more realistically, to remind them that your site exists).
Where do you start when going to create a piece of terrific content? From keyword research! This comprehensive guide will make the whole process a walk in the park, just make sure to take a look at it!
It’s not enough these days to set up a beautiful looking website and hope that people stop by. In fact, email opt-ins, customer purchases, and blog post engagement do not typically happen overnight.
It takes a lot to market your website and everything you have to offer, no matter what type of website you operate.
However, the glaring problem with all of this is that in order to maximize your marketing efforts and really reap the benefits, you have to implement multiple tools from multiple sources – all of which do something different.
That’s why today, we are going to take a look at Inbound Brew’s premium, all-in-one marketing plugin, by the same name – Inbound Brew – and see just how marketers and small businesses can take advantage of having everything they need to market their website available in one convenient location.
Influencer marketing is set to become the dominant digital marketing strategy in 2017 and beyond.
Today’s Generation Y audiences are spending more time on social media and less time watching TV, so identifying social influencers who can effectively promote brands is crucial for marketers.
How you will plan it further depends on the product type, target people, demographics and the habit of people in the area. Not all social platforms are used in all parts of the world. On one hand, the Western world is quite engaged with Snapchat and Instagram while being active on other platforms as well.
Last I counted, there were over forty thousand plugins in the WordPress plugin repository. (Yes, I count them. What? It’s a hobby, don’t judge). Of those, I’m guessing there are only about 2% that are earning their authors money in some way, whether by asking for a kindly donation from users, upselling them to premium add-ons and features, serving ads, or even displaying a random kitten picture at 5¢ per click. If you want to join this small-but-merry band of creators, or you’re looking to up your plugin marketing game and tickle your bottom line, this post is for you.
Selecting a theme for your WordPress site is probably one of the most important aspects of the development process. Unless you’re building your own from scratch, the theme you choose will dictate the layout and overall design of your site. Sure, you can change up the color scheme, move things around, and add plugins to round out features, but the main theme lays the foundation for all you build on top of it.
Understandably then, theme selection is one of your big site development decisions. As is choosing one while being mindful of how it plays into your overall marketing plan. After all, how your site looks bears a heavy weight on your company’s brand identity.
What follows are some tips for general theme selection as well as tips for selecting a theme that fits in with your messaging.