All websites serve a purpose. For instance, some sell a product, others offer a service, and others share news and stories. Clearly, some websites are better than others in serving their purpose. Split Testing (or A/B Testing) is a simple way to test changes on the current design or content of a website and determine which changes produce better results.
Split testing (or A/B testing) is a very interesting topic that I’ve read about many times, however sadly I hadn’t found the time and opportunity to try out any services for conducting such testing until this week. As many of you already know, one of the main products from the WP Mayor team is the WP RSS Aggregator plugin and its premium add-ons.
Since launching the premium add-ons around a year ago I’ve been wanting to do some conversion testing with the website, so after checking what options were available I decided to test the waters with the Nelio A/B Testing solution. In this post I’ll be sharing my review of this service based on this experience.