It seems as if every marketing blog or podcast over the past few years has been obsessed with mailing lists. It has been made clear that if you have a popular website but are not doing all you can to capture your visitors’ email addresses, you are an idiot.
The idea is that your website is only the starting point in your relationship with your readers. If the trust you establish through your content is enough for them to give you their email address, you now have the ability to regularly reach out and update them on what is going on at your site (or, more realistically, to remind them that your site exists).
Aren’t you tired of copy/pasting your posts into your newsletters? To connect on a different user interface to send your campaigns? And search the plugin directory for a form or popup to grow your list? DeliPress is a newsletter and opt-in forms plugins fully integrated into your WordPress dashboard that will save you a lot of time.
This is the title of our weekly newsletter sent out every Friday afternoon to all our subscribers.
It’s a compilation of the best posts, plugins, themes, podcasts and tutorials from around the WordPress world, along with a couple of business tips to help you on your way to building a successful WordPress business.
Email newsletters have become very popular in the recent years. And it’s no longer just a tool for email marketers, big brands, direct marketers, or some not-so-nice shady scam artists. Oh no.
Email newsletters are on the light side of the force now, and in my opinion, every WordPress blog should use them to develop better relationships with their audience, and get one more channel through which they can deliver content.