The most effective way of marketing a business online is through email. Social media is growing at a very rapid rate, and some might say it’s more important than email, but that is like building on rented land. Having a strong email list to send your news right into their inbox is the best way to promote your business.
The best place to start building your email list is probably through an optin form. This comes in many forms, ranging from sidebars to a popup message. Whatever the case they are bound to turn your one time visitors into recurring ones that might also sign up to your newsletter (if you have one).