All websites serve a purpose. For instance, some sell a product, others offer a service, and others share news and stories. Clearly, some websites are better than others in serving their purpose. Split Testing (or A/B Testing) is a simple way to test changes on the current design or content of a website and determine which changes produce better results.
Split testing (or A/B testing) is a very interesting topic that I’ve read about many times, however sadly I hadn’t found the time and opportunity to try out any services for conducting such testing until this week. As many of you already know, one of the main products from the WP Mayor team is the WP RSS Aggregator plugin and its premium add-ons.
Since launching the premium add-ons around a year ago I’ve been wanting to do some conversion testing with the website, so after checking what options were available I decided to test the waters with the Nelio A/B Testing solution. In this post I’ll be sharing my review of this service based on this experience.
Split testing lets us optimise our site to make more conversions.
You can split test on an image, title, or entire paragraphs of content. Actually, you can do A/B testing on any part of your page.
But let’s face it – we all love the results of testing our sites, but hate the work involved! After you’ve written several versions of your copy, you have to setup some kind of system to randomize between them and show different samples to different people. That alone involves technical skills. You then need to gather the huge amount of raw data and filter it so you end up only with relevant information. And data alone means nothing if you don’t process it and get some conclusion from it. So at this point you could use some laborious spreadsheets or some kind of program that will finally transform the statistical data into the long-awaited result. After all these technical and demanding tasks, you finally get to implement the findings and then start to see some results. Honestly, all this work is very tedious!