WordPress themes provide quick and easy ways to build landing pages for a variety of different purposes. Some even come with enough features that allow anyone, regardless of their skill level in code, to create their own landing pages.
The use of WordPress themes for landing pages can even be a time/budget saver for busy entrepreneurs who may not have the time to learn how to build a landing page from scratch and cannot afford to hire a developer. They can even help professional developers build landing pages for clients in an efficient manner.
A Landing Page is used to attract customers, so it certainly plays an important role for any online entrepreneur. Landing Pages, with their catchy headlines, lots of sales copy and possibly videos and testimonials, will help you attract new visitors and make those all-important sales.