If you want to attract as many visitors as possible to your website, it’s a smart idea to offer content in multiple languages. While the recent addition of the Gutenberg editor to WordPress may leave you wondering how you can translate your content without altering its layout, don’t worry. It’s easy to create translations of your Gutenberg posts and pages using the WPML plugin!
Even if the majority of your current audience speaks a single language, you could limit yourself by keeping your site unilingual. It restricts your potential users and could lead to a decrease in conversions.
Translating your site is a smart and forward-thinking strategy. It enables you to draw in new users and makes it easier to communicate directly with non-native speakers who may be interested in your content. It’s also a lot easier than you might expect.