Many people who sell online say that the main tool that keeps their sites relevant is the audit. They’re right because it identifies issues with the website and offers ways to resolve them. By issues, I don’t mean only technical errors but also sales opportunities!
In other words, a website audit is huge in eCommerce. Especially if the store has been running for some time. Security threats, slow loading pages, and poor SEO performance are more likely to appear as the site becomes older.