The WordPress community has thrived based on the contributions of its members. As part of its continued commitment to the WordPress community, GoDaddy has begun publishing the GoDaddy Hot 100 as a way to share insights from across our millions of WordPress installations. It’s a way for us to contribute to the openness of the WordPress community by empowering developers with data on the latest industry trends with respect to WordPress plugins and themes.
The GoDaddy Hot 100 will be updated weekly to reflect the latest changes in active installs of WordPress plugins and themes across GoDaddy, with the aim of helping users and WordPress professionals stay up-to-date with industry trends and the most popular installs. Background on the methodology used in determining the Hot 100 can be found in this FAQ.
So what are we seeing?
Plugins that help with security and reduction in bad actors continue to bubble up the list, with plugins like Limit Login Attempts, wpclef, Really Simple CAPTCHA and Akismet making a strong showing week after week, and with Disable Comments popping into the top 10. Similarly, SEO is important to implementers with both Yoast and All-in-one SEO both staying stable in the top 20. Throw in a little “ease of use” in the form of Visual Composer, images with Slider Revolution and eCommerce through WooCommerce, and we have a pretty good overview of the current hot spots in the mass-market WordPress community.
The theme side of the market is interesting, and has some different dynamics from the plugin side. While the top five themes have been fairly consistent from week to week with only some jockeying of position, things get very dynamic the deeper you get into the Hot 100. Especially in positions 50-100 on the list, there is a lot of variability from week to week. This may be a result of the large number of theme providers all battling for mindshare in the space.
One interesting contrast is that while many of the currently trending plugins are available through the WordPress.org repository, a number of the themes in the Hot 100 are components that are only available through third-party marketplaces.
How does the GoDaddy Hot 100 get created each week?
The GoDaddy Hot 100 ranks the net change in the number of active installs or WordPress plugins and themes across GoDaddy Hosting. It looks at the week-over-week change in active installs. By looking at the net change in active installs (rather than the total number of installs), the list highlights what is “hot” that week. It’s not possible to pay for placement on the list.
What’s next for the GoDaddy Hot 100?
That’s really going to be driven by the community. We’re always interested in hearing from plugin and theme providers on topic ranging from how we can work together and what types of insights (like the Hot 100) are most useful to web developers and designers. We’re always looking for feedback!