WordPress is rapidly becoming an important platform for any individual or company looking to market their products and services to the public. As businesses realize that web presence is as important as having a physical shop, platforms, like WordPress, make website creation more efficient.

As a business owner, you would want your customers to start browsing through your website with ease, finding what they want, and making online purchases without any hassle.

One way to get feedback from customers is through web contact forms. These are good for detailed queries, but for simple questions that can easily be answered, the best way to get in touch is thru a live chat plugin. It is almost equal to you, as the shop owner, taking the time to connect with your clients.

Live chat allows you to talk to your website visitors in real-time, allowing you to address any questions they may have as they are considering their online purchases. It can also become the perfect opportunity to recommend a product or service to a client, being probably the only option to up-sell online. All of this translates to a wonderful customer experience. You definitely want that.

In fact, as much as 44% of online shoppers say that having someone answering their questions live during a purchase is a very important feature a website can have, according to a study by Forrester Research. Live chat also increases the chances of having repeat customers.

According to an emarketer.com survey, 63% of shoppers were more likely to go back to a site that has live chat and 62% were more likely to make a purchase from the site again. However you look at it, live chats may equal increased sales.

A rapidly-becoming popular live chat plugin you can add to your WordPress website is the Tidio Live Chat plugin. It is a simple plugin that you can have up and running on your website in a matter of minutes. No technical know-how is needed. No need even, for signing up or logging in anywhere.

The Tidio Live Chat comes in two pricing models: Basic and Pro.

The Tidio Chat Basic is free and for start-up or medium-scale businesses, the available features of this free version are definitely enough. You can have one concurrent chat and an ever-present operator you can count on.

To access additional features, the Tidio Chat Pro is comparatively affordable at $10 monthly. Some very handy ones on the Pro version include multi-lingual support giving you access to a more global market; full customization allowing you to tweak the interface so it can go well with your existing web design; and mobile readiness so potential clients can still use all chat features without experiencing problems on their mobile devices (Apple and Android compatible).

On top of that, there is a mobile app that will allow you to contact your customers wherever you are.

Tidio Live Chat also recently came out with a new design for a better experience for its users. It looks simpler but impressively more efficient and intuitive.

Download the Tidio Live Chat on the WordPress repo and tell us what you think about it!