What Kind of Themes are Missing from the Theme Market?

There are thousands of WordPress themes available to WordPress users, yet I couldn’t help wondering, have you ever needed a theme for a particular niche and found that surprisingly very few themes catered for your needs?

Let me start this off, a few months ago I was looking for travel themes, and I really didn’t find many specific ones that were designed for the travel blogging market. Of course, I could grab any of the generic themes and customise it, but there are many niches which require certain features and it would be nice to have off-the-shelf themes for them.

For example the restaurant niche is one which quite a number of theme developers have targeted successfully, so it’s not that hard to find themes which allow you to enter a menu quite easily, that being a feature specific to restaurants.

So what do you think? If you had to mention one niche that you wished theme developers would target more, what would it be?

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About Jean Galea

Jean Galea is a WordPress developer, entrepreneur and padel player. He is the founder of WP Mayor, the plugins WP RSS Aggregator and EDD Bookings, as well as the Mastermind.fm podcast. His personal blog can be found at jeangalea.com.

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34 Responses

  1. Ryan
    Ryan January 17, 2013 at 15:55 | | Reply

    I have a client looking for a bed and breakfast theme. Most of the themes are very modern feeling, but most bed and breakfasts are looking for that down home feel. Needless to say, this has been my most painful theme hunt for a client yet.

  2. Kosuke
    Kosuke January 17, 2013 at 23:25 | | Reply

    We would love to see sports team themes. It can even be made as framework as to leave some flexibility and to support all kinds of sports. If anyone willing to create such for us, we woud like to talk immediately.

    1. Lachlan
      Lachlan January 23, 2013 at 08:41 | | Reply

      Check out http://themeboy.com/ for sports themes. Really good functionality.

  3. Pedro
    Pedro January 18, 2013 at 00:08 | | Reply

    WP needs themes for activists, ambassadors, evangelists.With built-in plugins for (like for example nationbuilder).

  4. "I Do Genealogy"
    "I Do Genealogy" January 17, 2013 at 20:36 | | Reply

    Genealogy themes. Most of us like that “down home” feel sometimes called “vintage” or “antique”. While we might be selling something, more likely it will be about the various families we are researching and what we are finding. Galleries are important.

    Extremely hard to find. Note that for me, a three-column theme is preferable for this need over a two-column.

  5. Dave Bell
    Dave Bell January 18, 2013 at 05:03 | | Reply

    For sure. Pet themes. There are like 2 and they are 100 years old. Cannot think of others right now but I know there are many holes to be filled.

  6. Erwin van Ginkel | ThemeThumbs
    Erwin van Ginkel | ThemeThumbs January 21, 2013 at 12:19 | | Reply

    We collected more than 2,000 WordPress themes. How can users find their theme? I think there should be a division for themes for beginners and themes for advanced users.

    Besides I think there are plenty of themes for creative agencies and businesses. Most websites however are made for freelancers and small organisations. These themes shouldn’t have too many options.

  7. Jeff
    Jeff January 21, 2013 at 22:13 | | Reply

    In the past I had trouble with themes for a single rental property/apartment building – most are for multiple listings/real estate.

    Have also found travel difficult to find something that matches my needs.

    Freelance web developers could use more options too, but guessing they are expected to make their own custom theme.

    Overall I think that there is a lot of areas untapped actually.

    1. Ryan
      Ryan January 27, 2013 at 06:19 | | Reply

      templatic have vacation rental just for single property vacation rent out

  8. Max
    Max January 22, 2013 at 18:14 | | Reply

    There is no good ‘out the box’ lead generation themes that are modern, clean and with easily editable forms. There is a lot of lead generation based themes but to me there is nothing on the market that really stands out and with all businesses feeling the pinch they are taking their design in house. This making it a style of theme i think is in need at the moment!

  9. Ivan Blatter
    Ivan Blatter January 23, 2013 at 08:57 | | Reply

    Themes for speakers/coaches.

  10. Ayman Aboulnasr
    Ayman Aboulnasr February 16, 2013 at 14:32 | | Reply

    Very interesting discussion. I truly believe that the market is sooo far from being saturated. There are so many untapped areas that theme developers/designers haven’t touched yet, just as the ones mentioned at the comments. Hence, the opportunities are still there, so who’s for it? 🙂

  11. Chris Langille
    Chris Langille February 24, 2013 at 04:35 | | Reply

    Great idea for a post here Jean, as I often think about this as well!

    I think by far one of the most overlooked areas is financial/insurance based themes. There are probably less than 5 out there, and this is such a huge market that is completely untapped, in particular insurance.

  12. Charlie Livingston
    Charlie Livingston April 8, 2013 at 02:07 | | Reply

    I would like to see more ‘review’ themes…

  13. Publications Manager
    Publications Manager April 8, 2013 at 14:14 | | Reply

    A theme that uses the homepage similar to http://www.introfly.com, specifically the use of their front end form which will create a subdirectory multiuser site

  14. Scott
    Scott June 21, 2013 at 17:20 | | Reply

    I think there is a lack of restaurant review themes. There are a lot of recipe review themes and even restaurant themes but not many restaurant review themes.

  15. Sonics
    Sonics July 31, 2013 at 10:40 | | Reply

    That WP Reviews plugin seems really nice. with that you don’t need to create a custom theme for that just install the plugin and that’s it. the plugin is already giving options for star rating, cool criteria bar, reviews details and summery and a lot more. I wonder why haven’t I heard about it earlier.

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