If you are already running a business or want to start one, then you are most likely thinking about creating an eCommerce site. More and more people make purchases online, which makes it possible to expand your base of potential customers and increase sales of your goods online. There are many options for creating an eCommerce site, but WordPress is truly the best solution. Why? Let’s find out.
1. A lot of special plugins for eCommerce
Using plugins is the fastest way to add eCommerce to your website. Plugins allow you to create and manage an online store, integrate a payment gateway, and configure communication with customers. WordPress provides eCommerce plugins that include several or all functions needed for each element of your eCommerce site. WordPress has a wide range of plugins to choose from according to your preferences: WooCommerce, Barn2, WP eCommerce, HubSpot, Download Monitor, etc.
2. Wide range of themes
A theme is an important component that determines the success of an eCommerce site. The individual style and pleasant design of the resource is the first thing a visitor pays attention to when visiting your site for the first time. It affects whether customers will continue to browse the website.
As with plugins, there are many great eCommerce themes available for WordPress-based online stores. Some of the most popular collections of eCommerce themes can be found on Elegant Themes, WooCommerce Themes and ThemeForest. With a WordPress theme, you get all the ease and flexibility of a powerful CMS, which allows you to quickly add new posts and pages, and change page layouts, provide customization options and user-friendly interface.
3. Dynamic Content
Starting an online store is a highly competitive business. Basic design tools are not enough to stand out among such eCommerce sites. Dynamic content is gaining popularity now, and various WordPress themes and plugins will give you this functionality. Using WordPress functionality, you can diversify your content with animations and illustrations (360 imaging technology), movable and parallax design, making your site more enjoyable to use.
As for search engine optimization, WordPress shows the same stability as the online store engine itself. The resources built on it are SEO friendly and create favorable conditions for promoting your business project. Marking of meta tags, a sitemap, and understandable links significantly improve the chances of high positions in popular search engines.
5. Reliable security
Security is of the utmost importance to any eCommerce site, especially now when millions of people shop and transact online. Your customers trust you to keep their billing information safe. WordPress plugins are protected from various cyberattacks and threats, providing a fairly safe functioning of the resource. The development team is constantly updating the security system. You can implement your SSL certificate with WordPress and boost your security. Some plugins allow you to track site activity. Plugins such as UpdraftPlus and Duplicator process payments in the cloud and back up site information when something goes wrong.
6. Optimization for mobile platforms and browsers
The display of goods should have the same high quality, both on regular computer screens and on smartphones. WordPress allows you to perfectly optimize any eCommerce site: it displays information in the most user-friendly form. In addition, the right WordPress theme allows you to create responsive websites which can adapt to any screen without changing or distorting the display of your products.
7. Site Analytics
Most WordPress themes and eCommerce plugins are integrated with reporting and analytics tools. Google Analytics is one of the best (and free) ways to find out what your customers are doing. Using this function, you can track sales statistics, visitor behavior, control the remains of the offered products, and perform a comprehensive analysis of marketing efforts.
8. Marketing tools
The development of an eCommerce business involves the coordination of many parts, including sales, marketing, and promotion. Using WordPress, you can integrate a marketing blog. A blog cannot only include text, but also video and infographics. Information content strengthens your credibility in the industry. Showing your knowledge on the topics surrounding your products affects your customer loyalty. WordPress will help you reach this goal.
9. All expenses are in your hands
Compared to other popular website builders (e.g. Squarespace, Wix, or Jimdo), WordPress.org has a different pricing policy. You do not need to pay a monthly fee to use the platform’s functionality; the service is free. If you are new to eCommerce, then you can limit yourself to free tools to build your site. When expanding the functionality of the online store, you can then buy premium themes, plugins, and other tools. It all depends on your preference. The only thing you have to pay monthly is hosting rent. Thus, WordPress has better pricing than other services, and all the spending is under your strict control.
10. Unlimited possibilities
Developers provide the ability to create unlimited content management and unique design settings. The ability to create thoughtful catalogs with any structure is at your disposal. Add an unlimited number of categories, pages and products, control and delete cards – the options are endless. Not many CMS systems can give you complete freedom as WordPress does.
WordPress has a wide selection of tools to create a modern, easy-to-use and attractive eCommerce site. Everything is under your control and you can arrange your site according to your preferences – there are no restrictions. That’s why WordPress is a great option for eCommerce.