Advanced WooCommerce Tricks for International Stores

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Learn how to make your WooCommerce store international by using easy to do tricks such as the inclusion of multi-currencies and multi-language options.
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WooCommerce is one of the most popular eCommerce platforms used by small and large businesses alike. But what if you want to sell your products internationally? Can WooCommerce, on its own, support international sales?

While WooCommerce is great for selling online, it doesn’t have built-in support for multiple languages or currencies. You have to explore other options that can integrate with your store to sell products internationally.

In this post, we’ll explore some advanced WooCommerce plugins and tricks for international stores.

What is WooCommerce, and How Does it Work?

WooCommerce is an open-source eCommerce platform built on WordPress. It allows you to set up an online store quickly and easily.

Woocommerce has over 5 million active sites and is used by both small and enterprise companies. It also has a huge community of developers who have created thousands of extensions and plugins to customize your store exactly how you want it.

It also integrates with payment gateways like PayPal and Stripe, making it easy to accept payments from customers worldwide. By default, WooCommerce doesn’t have a multi-currency functionality. The platform sets a default base currency for all transaction costs.

To add to that, it doesn’t have a multilingual feature. But this doesn’t mean you cannot sell internationally with WooCommerce. There are several tools you can use to make your store international.

How to Make Your Store International With WooCommerce Advanced Tricks

There are many ways you can make your store more international. You can use multiple currencies and languages, add shipping options, offer local payment methods, etc. But since these features are not available out-of-the-box in WooCommerce. You’ll need to use plugins for this.

Here are some tools you can use to sell internationally with WooCommerce.

Use PayPal or Stripe

A stripe global scale screenshot from their website.
Image: Stripe Global scale page

You can set up localized payment methods like PayPal or Stripe to take payments anywhere.

Paypal is available in more than 200 countries, and it can support 25 currencies, while Stripe is open for business in 47 countries and supports 135 currencies. 

Paypal and Stripe are commonly used by many merchants worldwide because of their many active users and their ease of use. For example, Paypal has 392 million active users as of 2021. And approximately 80 million users use its One Touch feature. 

Paypal and Stripe act as digital bank accounts or wallets. They are also very easy to use. You can have your customers create an account wherever they are and make payments within minutes.

Get a Multi-Currency Plugin

Multiple currencies used around the world.

Since Paypal and Stripe don’t have all the currencies you may want to have on your store; you may consider adding a WooCommerce multi-currency plugin.

Such a plugin will automatically convert payments into local currencies depending on where the customer lives. The plugin will also allow you to set competitive pricing by enabling you to set fixed prices for your products- not just at the store level- in the most relevant currency.

You’ll be able to create unlimited currencies and apply custom conversion rates. You can also use identical currencies with different exchange rates for various purposes.

WooCommerce multi-currency plugin helps remove geographical boundaries and enables any potential customer to buy from you no matter the country or region they are in.

This, in turn, will help increase eCommerce conversions since customers won’t have to worry about exchange rates or international transaction fees. Local currencies simply allow customers to see how much they’re spending before they buy something.

Use a WooCommerce POS

A POS refers to a point-of-sale system that offers a front-end interface to help customers complete in-person transactions. 

A POS allows you and your customers to have seamless communication and transaction operation to and from platforms. 

You can set up such a system in any chosen physical location you decide to sell your products. The system can be used on different devices, including tablets and mobile phones.

With a WooCommerce POS system, you can print receipts, manage your inventory, scan barcodes, capture customer information and even send order notifications directly to customers while maintaining a record for order processing at different checkpoints.

The best part of using WooCommerce POS is that it supports multiple payment methods. It supports cash, check, credit card, Apple Pay, Google Pay, Stripe, and other WooCommerce payment gateways. This makes it convenient for customers from different parts of the world to make a purchase from your store as they’ll have alternatives whenever they check out. 

A POS system also cuts the time the customer would spend converting currencies and checking out the exchange rates. Customers don’t have to stand and wait when shopping from you. You can make their buying experience better with a POS plugin.

Optimize the Checkout Page

One-page checkout process.

Your checkout page can make or break your sales. If your checkout is long and has unnecessary fields set as mandatory fields, customers will likely not complete the payment process. 

So aim to have a simple checkout page that can increase conversions and reduce cart abandonment. 

WooCommerce’s one-page checkout code is a good option, especially if you don’t want a full POS solution. 

The checkout page will help cut out any reasons for customers not to buy from you. 

This includes the use of repetitive steps and adding superfluous details. 

The checkout page will allow you to optimize your sales funnel. Your customers will be able to add specific products to the cart, remove products and be able to manage their list of products in the shopping cart. They also have different payment gateways and multiple shipping methods to choose from.  

Since you want to sell internationally, you’ll tap into a wide pool of customers who will appreciate a less-complicated checkout process; otherwise, they’ll mark your business as the “not the most convenient store to buy from,” which will significantly affect your sales and profits. 

Use a Calculator Form

Another great option, especially for orders that need to be approved manually, is to use a calculator form that can let the customer calculate their order total in a different currency.

You can also use the form to let customers calculate the total, then apply a discount percentage based on their input. This allows customers to fully understand how much discount they’re getting and how much they need to pay, which can help them make a purchase decision fast. 

Set Up Local Delivery Services

Another good international solution is to set up local delivery services like DHL or UPS if they are available in the countries where you sell. This will save customers time as they won’t have to wait at home all day for deliveries.

You could also offer free delivery within certain delivery zones or provide same-day delivery services if your customers are available locally.

You’ll need to check with the customers’ shipping provider and confirm whether they offer free shipping labels or not. This is an easy way to save money while providing free shipping. 

Go Multilingual

Hello in different languages.

Making your site multilingual can be helpful if you want to sell products in multiple languages. An excellent multilingual solution will allow you to translate all aspects of your website, including product titles, descriptions, categories, etc., into multiple languages without needing any coding knowledge or technical expertise.

Using a multilingual in your store will help you tap into a wider audience. 72.4% of customers prefer to purchase from a store with information written in their language. You’ll also have a better chance to improve your store’s online visibility as you’ll easily rank for key phrases and terms on major search engines in different languages. In addition, you’ll cut costs on promotion as you don’t have to create more sites in different languages to serve your customers in other regions.  

Ready to Sell Internationally?

Making your store international can open doors to greater heights. It can help you discover more opportunities that can help your store grow exponentially. 

However, to successfully sell internationally, you need to put some measures into place. This includes providing payments getaways that are locally available worldwide, using a multi-currency plugin to convert currencies for customers from wherever they are, and setting up a POS system that can simplify your in-person customers’ buying process. 

Optimizing your checkout process with a one-page code is also beneficial. It will reduce cart abandonment. You should also consider adding a calculator form that can help calculate total costs and even discounts in your customers’ preferred currency. 

If you can offer local delivery services, you’ll be able to attract more international customers who prefer faster shipping processing times. Also, don’t forget to make use of multilingual options in your store to attract customers who prefer buying products in their language. 

Following the above guidelines will ensure your WooCommerce store serves your international customers in the best way possible. Give these tips a try!

Mark Zahra

Mark is the CEO behind the WP Mayor project. He has been using WordPress since 2012, joining the WP Mayor team in 2014. Since then, he has helped to review, test, and write about hundreds of WordPress products and services; educating the community of millions of WordPress users around the globe.

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