Wordable Review: Import Google Docs to WordPress in One Click

This article was researched and written by our experts using our in-depth Analysis Methodology.
Wordable helps you import Google Docs to WordPress while still preserving all of your images, formatting, and so on. It can speed up your publishing workflows and save you a lot of time. In our hands-on Wordable review, you'll learn more about how it works and how you can try it out.
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Ever wished that you could export Google Docs to WordPress without needing to spend a ton of time formatting the post once you get it into WordPress?

While the old trusty copy and paste method kind of works in the block editor, it still leaves a lot of formatting tasks to you when it comes to getting the post ready for publishing in WordPress.

Wordable lets you publish Google Docs to WordPress with a single click (no copy and paste!) and in a much more efficient manner. It will preserve all of your formattings, fully prep your images, tweak other details, and just generally make it so that you’re ready to hit Publish as soon as you add the post to WordPress (or you can even publish without ever loading the WordPress dashboard).

In our hands-on Wordable review, we’ll share more about what the tool does and show you how to use it to export Google Docs to your WordPress site (and optimize your content publishing workflows).

Wordable Review: What Does It Do?

Wordable review

At a high level, Wordable’s value proposition is that it helps you save time and effort by optimizing your publishing workflows.

With a single click, you can publish content from Google Docs to WordPress while preserving all of your formatting and images. You can also easily make adjustments such as having links open in a new tab.

In addition to publishing Google Docs to WordPress, it also supports publishing to HubSpot or Medium, though those platforms aren’t the focus of our Wordable review.

Without Wordable, your publishing workflow probably looks something like this:

  1. Create content in Google Docs.
  2. Format the content as you want it to look in Google Docs.
  3. Collaborate and make edits in Google Docs as needed.
  4. Finalize the content and formatting in Google Docs.
  5. Spend 15-60 minutes moving the post from Google Docs to the WordPress editor (including duplicating a lot of formatting). You need to upload/optimize images, format links (e.g. new tab or nofollow), and so on.
  6. Click Publish.

With Wordable, you can completely cut out that fifth step. There’s no need to duplicate your formatting efforts in both Google Docs and WordPress because Wordable will handle all of that for you with a single click.

Wordable vs Copy and Paste Into WordPress

If you’re using the WordPress block editor, it now does a better job of allowing copy and paste directly from Google Docs. Unlike the Classic editor, there are no weird <span> tags that you have to remove and it’s also able to preserve most of the basic formatting (e.g. headings, lists, bold, and so on).

So – what does Wordable help you achieve that you can’t do with copy and paste when it comes to the block editor*? Well, it still has a good number of tricks up its sleeve to save you time.

Here are some of the biggest improvements:

  • Images – Wordable will automatically import them to your Media Library and also set their filename/alt text. You also have the option to resize and compress them, which eliminates the need to pay for an image optimization plugin. If you try to copy and paste images from Google Docs, the images will still be on Google’s servers so you need to go in and manually upload and replace all of them (super annoying). Wordable is a massive upgrade here.
  • Link formatting – you can automatically set external links to open in a new tab and/or add nofollow. This is a huge timesaver as you would need to go through and manually edit each link otherwise (or create a macro to automate this, which is what I’ve personally done).
  • Automatic table of contents – Wordable can automatically create a table of contents based on the headings in your doc, which eliminates the need to use a separate table of contents plugin.
  • Preserve custom styles – if you’ve added custom styles in Google Docs (e.g. different font colors), Wordable can try to preserve them. This is technically a beta feature at the time of our review.

As you read through the hands-on tutorial in the next section, you’ll get a deeper look at all of the formatting options that Wordable gives you.

*If you’re using the Classic editor, the differences are even bigger because Google Docs adds a bunch of junk <span> tags and such that you need to go through and manually delete.

How to Use Wordable to Import Google Docs to WordPress

Now that you know what Wordable does, let’s look at how it works. I’ll show you exactly how to get started, beginning from not even having a Wordable account and going through to successfully exporting your first post from Google Docs to WordPress.

1. Create a Free Wordable Account

To get started, you’ll want to register for a free Wordable account. I’ll share more on pricing later, but the basic idea is that you can test out the full-featured product for five imports without needing to enter a credit card.

After signing up, you’ll go through a short onboarding survey.

Review of the Wordable onboarding wizard

2. Connect Your Google Drive Account

Next, you’ll need to give Wordable permission to access your Google Drive account. This is needed so that Wordable is able to access your Google Docs content.

Add your Google Drive account

This step is super painless – you just need to click a button in the standard Google auth window.

Google auth prompt review to give Wordable access

Note – if needed, you can connect multiple different Google Drive accounts. This can be helpful if you have different Drive accounts for different sites or for different authors.

3. Connect Your Website

Next, you need to connect the website to which you want to export content. Again, Wordable supports WordPress, HubSpot, and Medium, but we’re specifically focused on the WordPress integration in this post.

Install the Wordable plugin

First, you’ll give your connection a name, which is helpful if you plan to export to multiple sites.

Add website to Wordable review

Then, it will prompt you to install the Wordable plugin on your site. You can download the ZIP file and manually install it. Or, it’s also listed at WordPress.org, so you can install it directly from your WordPress dashboard.

Once you’ve activated the plugin, you go to Settings → Wordable in your WordPress dashboard and click the Connect Now option to automatically connect your site to Wordable:

Connect the Wordable plugin to your account

Note – as with Drive accounts, you’re also able to connect multiple websites to your Wordable account, which lets you use one Wordable account to publish to multiple destinations.

4. Import Your Content to Wordable

Now, you’ll be back in the Wordable dashboard.

You’re ready to choose the first post that you want to export to your WordPress site.

To help you find the post, Wordable will automatically detect all of the documents from your Drive account and order them by the most recent edit. You can also search for documents by name or change to a folder view if you’d like to browse to a specific folder in your Drive account.

For this example, I’ll choose a recent WP Mayor post that I wrote on how to migrate a WordPress site to WP Engine:

View list of posts in Google Drive

After clicking the Import button, you’ll see it show up in your Wordable documents list:

Imported post to Wordable

If you click on it, it will open a popup where you can adjust basic post metadata such as the title and URL slug.

You can also quickly adjust your images, including changing their filenames and alt text, as well as marking a certain image as a featured image:

Editing images to import Google Docs to WordPress

5. Export Your Content to WordPress

When you’re ready to publish your content to WordPress, all you need to do is click the Export button to export it to your site.

You also have the option to access more advanced export settings, which is where you can enable tweaks such as:

  • Choosing between automatically publishing the content or just saving it as a draft. 
  • Adding an automatic table of contents.
  • Formatting links – you can open them in a new tab and/or add nofollow.
  • Setting WordPress metadata such as which editor to use, the category, post type, and so on.
  • Choosing how to handle images, including an option to automatically compress and resize them.

The nice thing is that you can save these settings as a template, which lets you quickly reuse different configurations for future exports.

For example, if you write affiliate reviews, you could create a template that automatically adds the nofollow attribute and sets the proper category.

Export template

If you don’t want to see the full settings screen each time, Wordable also lets you skip the settings screen and enable a one-click export using your settings template going forward.

One-click exports

And that’s it! Wordable will now export your post to WordPress using these settings. You should see a success message in the dashboard, along with a direct link to open the post in WordPress:

Exported post draft link

If you told Wordable to publish the post, it will be live on your site already. If you only exported it as a draft, you would need to go to WordPress and click the Publish button to make it live.

I chose the block editor for this export and you can see that Wordable exported everything using the proper block/formatting. The links and images were also properly formatted according to my settings:

Exported post

6. Add More Sites, Users, and Google Drive Accounts (Optional)

Wordable lets you connect as many Google Drive accounts and websites as needed (as long as your plan supports it). You can also add other users to give them access to Wordable.

To add more sites or Google Drive accounts, you can go to the Connections tab:

Add new accounts

And then here’s what it looks like to add a new user:

Add new user

Wordable Pricing

If you want to try Wordable, you can sign up for a free account and access five free exports without entering your credit card.

These are full-featured exports, so you can experience all of the features without needing to enter a credit card.

If you want to continue using Wordable after those five free exports, you’ll need to pay for one of the four monthly plans.

All of the plans are full-featured – the only differences are the limits for the following metrics:

  • Monthly exports
  • The number of sites that you’ll be exporting to.
  • The number of users who need the ability to use Wordable.

Here are the four preset plans:

Plan NamePriceExportsSitesUsers
Solo$49 / mo50 / mo11
Team$99 / mo110 / mo55
Business$199 / mo250 / mo1510
Company$299 / mo450 / mo2525
Wordable pricing review

If you need to exceed the limits of the preset plans, you can also reach out to sales for a custom plan.

Is Wordable worth it? Well, this is pretty easy to calculate yourself.

The next time you publish a post, time how long it takes to go from the Google Docs version of your content to the version that’s ready for publishing. Then, multiply that number by the number of posts you publish per month.

For example, let’s say that you’re pretty efficient and it only takes you 15 minutes to prep a post after copying and pasting from Google Docs (which would be on the faster end of things). Then, let’s say that you publish 20 posts per month.

That means you’re spending around five hours per month just on formatting content in WordPress (300 minutes).

Is it worth spending $49 to save five hours of your time? For me, that’s a no-brainer. I value my time higher than $9.80/hr, so paying that money offers a great ROI.

For most people, especially larger publishing teams, I’m guessing the calculation will work out in a similar way.

If you don’t want to do the math yourself, Wordable has its own calculator that you can use to see your ROI and whether the math makes sense.

Final Thoughts on Wordable

Overall, Wordable delivers exactly what it promises. It lets you publish Google Docs to WordPress with one click, while also helping you save a lot of time when it comes to formatting images, links, and everything else.

For me personally, the biggest time-saver is how Wordable handles images.

In the block editor, I can preserve most basic styles with copy and paste and I have a macro to handle setting links to open in a new tab. However, I haven’t found a way to efficiently automate images, which means it ends up taking me an annoying amount of time to format images in each post (especially because I use a lot of images, as you might’ve noticed above).

The other features are all certainly useful, too. But I think the image formatting is where you’ll see the biggest ROI when it comes to saving time with Wordable.

It’s also great that you can publish to different sites from the same Wordable dashboard, as this lets you centralize and simplify your workflows. For people managing multiple sites, this can be another big time-saver.

Overall, I think the decision with Wordable is pretty simple:

If you spend a lot of time moving posts from Google Docs to WordPress, Wordable will help you reduce that time.

If the time that you save is worth the money that you spend on Wordable (use the calculator here), then I recommend that you use it.

To test it out to see how much time it can save you, you can click the button below to access your five free exports – no credit card needed.

Colin Newcomer

Colin has been using WordPress for over a decade and is on a quest to test all 60,000+ plugins at WordPress.org. He has been a Writer and Product Review Expert for WP Mayor since 2017, testing well over 150 products and services throughout that time.

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3 Responses

  1. Thanks for using images to illustrate your point clearly. This is really helpful for others to understand the instructions. I also favour any article which promotes more integration with third party apps and the website, as it can improve user experience on all blogs 🙂

    1. Why so? What’s the main differentiator in your opinion?

      It’s also very worth mentioning that you’re saying this as the creator (correct?) of Docswrite, not as a user, so there’s clear bias in your comment.

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