Every website owner often asks a question to himself/herself, “How can I improve my intended conversion rate?” Well, it’s a licit question to ask when you are into some business and rely on your WordPress website.
The conversion rate is pretty crucial to online businesses as it helps organizations to boost their ROI by achieving desired goals.
Before jumping on to the section of design tips, take a look at some fascinating information for a smart website design: (Source: HubSpot)
- Around 39 percent of online visitors will stop engaging with your website if images take too long to load.
- 38 percent of people will stop visiting your site if they find your content/layout unattractive.
- 44 percent of online visitors leave a website if there’s no contact information.
- Around 47 percent of online visitors first, check products/services page before moving onto the other section.
- After visiting a company’s homepage, around 52 percent of online users want to visit “about us” page.
By taking these stats into consideration, you need to make some valid alterations in your existing WordPress theme to sustain the zeal of online visitors. If you do so, it will help you achieve the desired conversion rate.
Through this blog, I am going to unearth some valuable design tips for WordPress websites that can boost your conversion rate dramatically.
Provide Value: To Convince and Compel
Convince buyers by providing value proposition on your website. For this, you can use good quality product images with zoom functionality to let buyers view products at different angles. Further, provide a full and accurate description, but not in product-centric tone. Highlight the benefits of the products by creating a compelling, unique selling proposition (USP) to the end that prompt user to think about the offered products.
Take a glimpse at this fascinating information for value proposition:
As per ChartBeat, you have just 5 to 30 seconds to grip the attention of a visitor. If you can’t communicate your value in 30 seconds, you’re losing money.
Today, WordPress website owners have ample options to choose WordPress themes powered with WooCommerce that help them to be a fabulous seller. One of my favorites is FLATSHOP, a perfect WooCommerce WordPress theme for online stores with blog integration.
Easy Checkout Process: Keep It Short & Simple
Don’t let your efforts go into the vein as you did a lot to convince your buyers. Therefore, make the checkout process easier for them. Provide all possible ways to enable payments through different payment gateways in various currencies.
If you are using WooCommerce WordPress site and want to provide extended payment options, you can find them on the extension page of Easy Digital Downloads. Integrate the most relevant one to let buyers purchase products your site without any hassle.
Moreover, keep the checkout process short and simple, to improve the overall UX of your website.
Make Your WordPress Site Credible
Add credibility to your WordPress site as it’s an excellent way to ensure your customers about your website’s safety and security during online payments.
Before making any purchase, online users first check the credibility of the websites. Potential buyers neglect those sites that don’t have any trusted sign. Therefore, stamps of approval are pretty crucial for online stores to build confidence among potential buyers and to boost their trust. Additionally, you can also install SSL certificate to improve the credibility of your website.
Speed for Great UX
Well, it’s a fast-paced world and no one like wasting its time. We have become habitual of performing things on the go, kudos to technology. Therefore, website speed is something that can’t be overlooked as it increases the overall UX.
According to a blog published on kissmetrics, a one-second delay in page loading can reduce conversion rate by 7 percent.
If your website is taking a long time to load, your conversion rate is more likely to decline. To make your site load faster, you can use WordPress plugins like W3 Total Cache, WP Super Cache, and WP Fastest Cache.
Further, you can also rely on content delivery network (CDN) to make your WordPress site load faster. If you want to give CDNs a shot, check out ten free CDN services for speed improvement.
Grow Your Email List: Email Marketing
Email marketing has proven very efficient at reducing shopping cart abandonment rates. Moreover, according to Blue Hornet, emails offer an excellent way to generate leads, as 72 percent of customers sign up for emails to get discount benefits.
Leverage on email marketing to skyrocket your conversion rate. For this, you can rely on WordPress plugins that are available to help you grow your email list.
Live Chat Support
Buyers love to shop on sites that provide live chat support. A 24X7 live chat support enables your prospects and customers to get in touch with your business. To understand the importance of live chat support, see the points mentioned below:
- 63 percent of the buyers said they like to revisit a website that offers live chat support. (Source)
- 44 per cent of buyers stated that they appreciate the assistance of a chat specialist during an online purchase. (Source)
Never Force To Register
Data is crucial for every business, especially when it is email ID. And, every business strives to capture data through email subscription and signups. But, never force your visitors to get registered on your site. Allow them to explore and purchase without any registration. If your visitors find their relevant product and decide to purchase, then automatically, they get registered during checkout process as they have to provide details for product delivery.
Therefore, you should keep the option of registration but never force online users to register first. Around 26% of users abandon cart, if you make registration compulsory. Further, make the registration process simple as much as possible. For this, you can allow registration through social logins.
Exceptional Search and Supreme Filtration
People love to have ample options, especially when they shop online. Moreover, visitors who visit sites use site search 5-6 times are more likely to make a purchase. Therefore, make your site search exceptionally well. For this, you can try WordPress plugins such as All Site Search, Search Everything, and Swiftype Search. With the aid of these plugins, you can attain better goal conversion rates. To explore more plugins, follow this link.
Apart from this, try to provide excellent filtration as it allows buyers to narrow down their choices to the most relevant options so that they can make their best buy.
Free Shipping: To Attract
Tempt your customers with free shipping as we all know people love freebies. However, it may not be possible for you to provide free shipping to every buyer, but you can offer it to your frequent customers. WooCommerce has the built-in function for coupons, so it’s better to create discount coupons for a certain amount to inveigle customers.
According to ecommerce platforms, around 60 percent of both male and female buyers consider free shipping an important factor.
If free shipping is not offered, then around 61 percent of shoppers are likely to cancel their purchase.
Use CTAs, In Style
Call-To-Actions (CTAs) are pretty crucial if you want to attain high conversion for your business. It is a place where your visitors take actions. Improper placement and the bad color combination can make it difficult for your buyers to find the CTA that in turn restrict you to attain high conversion rate. Additionally, not adding urgency can reduce the importance of CTA.
Nature Air increased its conversion by 591 percent by making a call to action more prominent. Further, UK airline BMI used Red color on CTA and increased conversion rate by 2.5 percent. (Source: kissmetrics)
Therefore, experts emphasize to use a proper color combination to enhance the visibility of CTAs, and clever placement is necessary to make it easy to find. To make your CTA more compelling, you can use WordPress Calls to Action. To explore more plugins, follow this link.
Personalize UX for Returning Visitors
Returning visitors are easier to convert than first visitors. Therefore, you should treat them differently. For this, you need first to look into the transaction history of your buyers to provide special offers or discount. If you do so, it will help you strengthen the relationship with your existing buyers, and that helps you to sustain good conversion rate.
This write-up reveals the ways you can follow to skyrocket your conversion rate. I hope these tips may prove helpful for your WordPress website. After all, it’s all about competition, and you can’t take it lightly.