Even though WordPress began primarily as a blogging platform, it can now be used to power virtually any genre of website, be it a simple blog, a magazine site or even an eCommerce store. In fact, a good number of WordPress websites that are built nowadays are eCommerce store, thanks especially to the super popular WooCommerce plugin, that can transform any WordPress installation into an eCommerce store within minutes!
However, for running a WooCommerce store via WordPress, not every theme will suffice. You will need a theme that is meant primarily for eCommerce sites and stores. There are a good number of free and premium eCommerce WordPress themes out there, and one such theme is WpStore.
WpStore: A Multipurpose Responsive WooCommerce Theme
As the heading suggests, WpStore is a responsive WordPress theme meant for use with WooCommerce. It is responsive, and comes with Parallax sliders as well as page builders. Since it is fully responsive, it means it works well across all major devices. However, WpStore’s major USP lies in its 10 predefined homepage layouts: whether you are running a fashion store, jewellery store or a perfume shop, WpStore provides predefined custom page layouts that you can tweak with the help of the page builder.
Beyond that, WpStore also offers over 50 shortcodes, custom header styles as well as 15+ AJAX loaders. You also get support for RTL languages, carousel functions, custom newsletter popups, and different color schemes.
Impressed already? Well, read on, as I decided to give WpStore a spin and tried it on a test WordPress installation.
WpStore: First Impressions
As soon as you activate the theme, it asks you to install a list of plugins utilized by the theme. Other than WooCommerce, the list of (premium) plugins includes WPStore’s Custom Plugin, Visual Composer by WPBakery, and Layer Slider. The total pricing of all these plugins crosses $50, but they come bundled with the WpStore theme, so you got nothing to worry there!
My test site had WordPress SEO plugin by Yoast installed and activated. As soon as I activated the WpStore theme, Yoast told me that the new theme contained meta description that might interfere with SEO settings. Personally, I am not a fan of themes doing plugins’ work, so I always insist on my SEO plugin handling the site’s SEO. I disabled the meta description for WpStore, but if you need to rely on your theme for SEO settings, you can continue using it.
Unlike several other modern themes, WpStore choose to rely on its own Theme Options page, rather than the WordPress Theme Customizer. You can still tweak the font and color options via the Customizer, but for all practical purposes, head over to Appearance→Theme Options.
Speaking of theme options, you got plenty of them! For the sake of convenience, I am going to enumerate what each major sub-section of the Theme Options panel does:
General Settings: lets you customize the header, footer, registration form, and other site-wide settings such as support for RTL languages, AJAX loaders, etc.
Blog Settings: lets you turn on/off features like display of comment count, author bio, post excerpt size, etc.
Product Page Settings: customize the product pages, deals, etc.
The other sub-sections are pretty straightforward, such as fonts, custom shorcode, menu, sidebar, pagination, etc.
Once your done setting up the theme, it is time to head to the front-end.
WpStore in Action
I decided to go with the perfume store predefined layout. The first thing that caught my eye was the header — you can have a menu, two menus, contact details, social media buttons, shopping cart link, or nothing, or part of everything, plus the logo, and so on. Yes, the header is fully customizable, and here are the five header styles that you can choose from:
Since the theme support page builder as well as custom shortcodes, you can easily customize and build your website. Like these custom buttons on the product page, implemented with the help of shortcodes:
All in all, WpStore WordPress theme surely looks impressive. Of course, to deliver a good part of its functionality, it will rely on WooCommerce, but on the appearance front, it gets full marks for presentation of content.
Support and Documentation
The theme is backed by ticket based support, with a guaranteed reply within one business day. The support is free for life, irrespective of the nature of license that you purchased the theme for. However, I went ahead and looked through the documentation at length.
WpStore’s documentation is as good as it can get. You have detailed guides for setup, customization, installation, and other options related to theme management. The only thing they can probably add are a few video tutorials, though by the looks of it, the documentation is really strong, with screenshots, annotations and other detailed steps.
WpStore is priced at $58 for a Regular License, and $2900 for an Extended License.
If you are looking for a suitable WordPress theme for your eCommerce website, WpStore surely should be given a shot. It has all the features that you can possibly ask for, including multiple home page layouts, specialized product pages, ubiquity features like “Add to Wish List”, and so on.
The only catch, however, is that the theme relies too heavily on page builders and shortcodes and other plugins to deliver the perfect front-end experience. Personally, I prefer themes that work out of the box, and if I ever change a theme down the line, I do not end up losing my settings. But hardly any multipurpose theme nowadays works out of the box, so this is more of a personal rant rather than a disadvantage with the theme itself.
Also, while the theme does ask you to install various plugins, if you do not require some of them, go ahead and skip it. For example, shortly after setup, I deactivated the slider plugin because I already had Soliloquy active on the side.
What do you think of WpStore WordPress theme? Share with us in the comments below!