Selecting a theme for your WordPress site is probably one of the most important aspects of the development process. Unless you’re building your own from scratch, the theme you choose will dictate the layout and overall design of your site. Sure, you can change up the color scheme, move things around, and add plugins to round out features, but the main theme lays the foundation for all you build on top of it.
Understandably then, theme selection is one of your big site development decisions. As is choosing one while being mindful of how it plays into your overall marketing plan. After all, how your site looks bears a heavy weight on your company’s brand identity.
What follows are some tips for general theme selection as well as tips for selecting a theme that fits in with your messaging.