When offering a product or service for sale you always want to present everything you have available in the clearest and most attractive way possible. This means comparing your various products and pricing plans in a table to show off the available features and savings users can make by opting for one plan or product over another.
In WordPress there are two ways you can achieve such a comparison in a good looking fashion, and these are either building your own table using some CSS and design knowledge, or by using a free or premium plugin.
Since nowadays having a responsive table is as important as having a responsive website in order for potential customers to view your products or services on any device, I’d always recommend going for the second option; using a plugin. Now there are free and premium versions, each offering their own set of designs and features, so below we’ll take a look at the best of both worlds.
Live Examples of Price & Service Comparison Tables
For those of you who aren’t sure what I’m talking about when I speak of comparison tables, or for those who’d like to get some quick ideas from existing tables, I’ve brought together four examples from live websites below.
All the tables have different designs; some are horizontal while others are vertical, colour schemes vary, while some even emphasise one plan over the rest. All these can prove to be very valuable tools to not only attract the users’ eye, but also to convince them to choose one plan over another.
Pricing Table generator by Supsystic allows you to create responsive pricing tables or comparison tables without any programming skills. It includes a drag-and-drop builder and allows you to create unlimited pricing tables with unlimited columns and rows.
You can also set text and CSS styles for any pricing grid, you can include column images and videos, as well as custom headers, feature lists and button styling.
PricingTable is a free plugin to display a pricing grid on your WordPress site, offering support for various styles, themes and table items to display depending on your needs.
Some of its features include the creating of an unlimited number of pricing tables with unlimited columns and rows, the ability to display YouTube and Vimeo videos in each column, easy-to-use shortcodes, custom header and pricing background colours, a featured column and more.
WordPress Responsive CSS3 Pricing Tables has been created to display pricing tables on your WordPress site. It’s responsive, beautiful and very easy to use, with no limitations to the number of pricing tables you can create and display individually on both posts and pages using the shortcode.
You can also modify each table and their packages at any time. The packages are sortable and each package can be designed with different colours using the colour-picker, as can the available ribbons and link buttons.. You can also set ribbons and tooltips on each package. There is now a Pro version available for purchase too.
Responsive Pricing Table adds a “Pricing Tables” tab in the admin panel which allows you to create pricing tables for your website the easy way. You can quickly add features to your different plans, choose a colour (as well as many other options) and display your pricing table anywhere with a simple shortcode. What you see is what you get, and it’s totally free.
There is also a PRO version that adds two new features: skins and tooltips. Skins are new designs for your pricing tables, while tooltips are “info bubbles” that you can easily add to your features.
The Easy Pricing Tables WordPress Plugin makes it easy to create and publish beautiful pricing tables and comparison tables on your WordPress site. You will be able to set up and publish your pricing table in no time.
Easy Pricing Tables works with any WordPress theme you have installed, and after creating your first pricing table you can publish your pricing tables anywhere on your site using a shortcode. There is also a Premium version which we’ll look at next.
The premium version of Easy Pricing Tables by Fatcat Apps is super easy to use, so much so that you can set it up in just two minutes. It offers 10 beautiful designs that are all completely customisable. You can check out a demo of them here.
Apart from the designs and customisation options Easy Pricing Tables also requires no coding knowledge, is fully responsive, and includes the option of adding tooltips to avoid cluttering your pricing tables.
There are also a couple of advanced add-ons that are available with the Business and Agency plans, and these are Pricing Toggles and Google Analytics. Both can add that extra something to entice your customers and monitor their browsing.
Pricing Table provides you with the ability to design, convert and sell better than your competition by creating a pricing table for your WordPress site that not only looks good, but also helps you sell more.
It’s a simple-to-use, responsive and premium WordPress plugin that comes with hardcore conversion optimization features backed by behavioural research and CRO studies. Besides that, if you want to take control of your pricing table or even if the mere thought of touching the code gives you the jitters, then this plugin is for you.
It offers a powerful yet simple-to use WYSIWYG (What You See Is What You Get) Editor, along with 10 customisable templates, two template structures, many editable buttons, and more. It also incorporates A/B split testing functionality, Google Events tracking and more.
CSS3 Responsive Web Pricing Tables Grids for WordPress is a pack of pure CSS3 pricing tables with 2 table styles and 20 predefined colour versions that comes loaded with tons of options. These include an extensive administration panel with live configuration and a responsive mode configurator.
You’re also provided with plenty of options for tables, columns, rows and table cells, a sliding columns feature, expandable rows, active (popped-up) columns, hover states, table cell tooltips, columns ribbons, tick & cross icons, and a lot of more.
This plugin uses pure CSS and HTML, is multisite compatible, and it also only loads plugin files when an option is used, improving on performance. It also provides documentation and support to whoever needs any help.
ARPrice is a fully responsive pricing comparison table plugin for WordPress that offers unique templates for you to choose from. It offers the widest range of templates with over 170 ready-to-use pricing table options.
You’re also provided with a realtime template editor in its admin panel that incorporates a drag-and-drop feature for its re-sizeable columns. You can also use images, videos, audio, Google maps and much more within the pricing table.
Another unique feature offered by ARPrice is the animated pricing tables. These allow you to add animated features to each column, be it moving balloons, a rising hot air balloon or a moving sailing boat, among others. With its customisable tooltip support, wide range of ribbon types and colours, and external script integration for WooCommerce, PayPal, and much more, its one of the most feature-filled options out there.
Go Pricing makes it a very easy and fast process to create stunning WordPress pricing or comparison tables using its admin panel. It supports various media elements such as audio, video, image or maps, it offers various scalable vector icons to customise and implement in the pricing tables, and much more.
It offers over 250 different templates with various colour schemes, while also allowing you to freely mix the various colours too, giving you the option of configuring your own colour sequence. The advanced column settings also allow for more customisation
This responsive price comparison plugin can also be used as often as you’d like within one site, while its responsiveness can be turned on or off per table to adapt to your site or CSS framework.
In conclusion it’s fair to say that each plugin offers its own unique styles and features that can all be useful, depending on the product or service that you’re selling. While choosing between these plugins might not be an obvious pick, the fact that you should use a pricing comparison table if you’ve got products or services to compare should be a quick and easy conclusion to come to.
Whether you want to simply compare the features of your new WordPress plugin, or you’d like to compare the pricing plans for your various licenses, a pricing and comparison table is a safe bet. It showcases your products in a beautiful layout while providing your potential customers with all the information they need to make an informed decision.