How To Publish Your Podcast

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In this article, we'll see how you can submit your podcast to Apple Podcasts, Spotify, Google Play, and Stitcher.
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In our first podcast episode on The WP Mayor Podcast, we discussed how to host and edit your podcast using Castos.

Now that you’ve recorded your episodes and edited them, they’re finally ready to get published. But how do you go about doing that?

In this article, we’ll see how you can publish your podcast to Apple Podcasts, Spotify, Google Play, and Stitcher.

Let’s get started.

Your RSS Feed

Once your podcast is safely hosted on your host, in our case, Castos, you will be given an RSS feed. This URL links to each and every episode and all its details. These include its title, description, and image.

Most podcast directories, like Apple Podcasts, need your podcast RSS feed to be able to access your podcast episodes. The RSS feed will give them access to your metadata and anything else they need to successfully display your podcast on their website or app.

If you, like us, are using Castos to host your podcast, the next few steps will show you how to find your RSS feed. If you are using a different podcast hosting service, check out their documentation on how to locate your RSS URL.

How to find your RSS feed in Castos

Head over to your Castos account and click on Settings under your podcast.

Podcast settings

Next, open the Distribution drop-down section.

Castos RSS

Scroll down until you find your Public Podcast RSS Feed and copy the link.

In this case, our feed for The WP Mayor Podcast is: Keep this handy for the next few steps.

Castos RSS feed

How to Publish Your Podcast

Apple Podcast

To start off, you’ll need to create an Apple ID, if you don’t have one already.

To verify your Apple ID, you’d need to add a valid payment method and agree to the Apple Media Service Terms and Conditions. You’ll have to do this through iTunes.

Log in to iTunes using your new Apple ID and complete the verification process.

Activate your Apple ID through iTunes.

Next, log in to Apple Podcasts Connect with your new Apple ID and click on Get Started.

Apple Podcasts Connect

Click on Add Show to get started.

Apple Podcasts Connect - add your show

Next, select Add a show with an RSS feed and paste in the RSS feed we got from Castos earlier.

Add a show with an RSS Feed

Apple Podcasts will then import all the data from Castos and display it on the page. Check that all the information is correct, make any necessary changes back on your hosting platform, and check your published episodes.

When you’re done, click Submit For Review. Apple will send you an email to confirm that your submission has been listed in its directory. You will also receive a link to your podcast’s listing within Apple Podcasts.

Submit your podcast for review

Keep in mind that approval takes around 24-48 hours.

Apple Podcasts


Castos makes it extremely easy to submit your podcast to Spotify. To do so, head over to your podcast settings, and under Distribution, look out for the Integrations section.

Submit your podcast to Spotify

Once, you’re there, simply click on Spotify and submit your podcast. Castos will then send your show’s RSS feed to Spotify for review. When Spotify approves your podcast, it will appear on the Spotify platform with all of your show’s details.

Podcast on Spotify

Note that it can take up to 24 hours for Spotify to approve your podcast.

Google Podcasts

First, make sure you’re logged into the Google account associated with your podcast. Next, visit Google PubSubHubbub Hub and paste in your RSS Feed URL under Publish and click the publish button.

Google PubSubHubbub

Now that Google knows about your podcast, you need to claim it. You can do this by going to Google Podcasts Manager.

Google Podcasts Manager

As we’ve done before, paste in your RSS feed URL and follow the steps to verify ownership of your podcast.

Enter your RSS feed.

Note that Google may take a few days to start serving your podcast and accumulating data.

Google Podcasts


To submit your podcast to Stitcher, head on over to the Partners area. Click on Join Us Today and insert your podcast feed URL.

Submit your podcast to Stitcher

Follow the next few steps and Stitcher will then send you an email to authorize your account.


Congratulations! Your podcast has now been published.

You’re all set! Next, make sure to add your links to the subscribe button links in the Castos dashboard or the Seriously Simple Podcasting plugin under Settings > Feed details.

Castos dashboard - subscribe buttons
The Castos dashboard
Seriously Simple Podcasting plugin - subscribe buttons
Seriously Simple Podcasting Plugin

In this way, your listeners can easily subscribe to your podcast through your Castos podcast page or WordPress website.

The WP Mayor Podcast

Gaby Abela

Gaby is the Product Manager at RebelCode. An architect by profession and designer by nature, she is dedicated to helping users and readers alike to navigate the online world of WordPress. You can find her on Twitter @GabyAbela.

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