Ok, you’ve made the decision to start sending out newsletters as part of your marketing strategy. Excellent choice! Email marketing is one of the cheapest and most rewarding forms of marketing nowadays.
The next choice you have to make is whether to use an online service provided by companies who specialise in email marketing, or install a plugin that can handle all your needs from within WordPress. Let’s take a look at the pros and cons of each and check out the best WordPress newsletter plugin.