If you handle marketing for a WooCommerce store in WordPress, you’re probably tracking conversions through multiple sources. You also know what a slog it is to visit every one of those individual sources and make sure it’s capturing your shop data accurately. If only there were a pixel manager for WooCommerce that would let you configure it all in one place!
There is, and I’m going to show you what it’s all about.
If you don’t know what pixels are, don’t go away! It’s a valuable tool for marketers and if you understand how they work, it will significantly boost your game.
You might be thinking of a pixel in terms of the little squares that make up an image on your screen. The pixel I’m referring to in this article is actually a small bit of code that allows an entity like Google or Facebook to track the behavior of a user. For example, let’s say you run an ad for your product on Facebook. When someone clicks on the ad and arrives at your website, the code tells Facebook whether they bought the product, clicked on something else, or simply went away.
For a marketer, this information is invaluable. Tracking and monitoring your various ad and marketing campaigns is a huge part of generating product sales. When you analyze that data, you can change your ads to better direct visitors and grab those conversions. That can take a lot of work, especially if you post ads on multiple platforms.
That’s where Pixel Manager for WooCommerce comes in.
Discovering Pixel Manager for WooCommerce
Pixel Manager for WooCommerce is a WordPress plugin that allows you to connect your WooCommerce data to external reports from platforms like Google, Meta, and more. You’ll be able to track your conversions using pixels, all from within your WordPress site.
The plugin was created with WooCommerce in mind, so it’s already optimized to integrate with your store’s data. It helps you track visitors’ actions in your shop by injecting tracking pixels from various advertising platforms that you set up.
The plugin allows you to set up integrations for:
- Google Ads Pixel
- Google Analytics Pixel
- Meta Ads Pixel
- Google Optimize Pixel
- HotJar Pixel
- Microsoft Ads Pixel
- Twitter Ads Pixel
- Pinterest Ads Pixel
- Snapchat Ads Pixel
- TikTok Ads Pixel
Pixel Manager for WooCommerce helps prevent duplicate reporting and doesn’t track failed payments. Accurate reporting helps you measure your data more precisely.
The developers at SweetCode have also tested the plugin for compatibility. You can expect it to work well with WPML, WooFunnels, partially with Google Site Kit, and most WooCommerce extensions. It’s also been tested with several caching plugins and cookie consent plugins.
How to use Pixel Manager
Once you install and set up Pixel Manager for WooCommerce, its pixel engine will track every ecommerce event on your site. It’s also possible for developers to adjust the output using filters, tailoring results for each unique WooCommerce shop.
Let’s take a closer look by going over the basic setup and usage.
You can either download the plugin directly, or search for it through your WordPress plugin menu.
Once you downloaded the plugin, head to the Admin Dashboard of your WordPress site. Select Plugins>Add New. Click Upload Plugin and browse for the .zip file you saved. Click Install Now and then activate it.
You can also search for the plugin if you’d rather. Again, in the Admin Dashboard, select Plugins>Add New. In the search bar, look for “Pixel Manager” and you’ll see it appear as an option. Click Install Now and then activate it.
Now, in your WooCommerce menu, you’ll see a new menu item called Pixel Manager. Click it and you’ll be in the main menu for the plugin settings.
Before you begin configuring Pixel Manager, you need to have your account information handy for any platform you want to integrate. For example, make sure you can get your Google Ads Conversion code, Google Analytics ID, and any other account codes where you have ads.
For example, setting up Google Analytics is super easy, as long as you have your UA code. This is the code that identifies your account specifically, and it looks like this: UA-1234567-1.
In your Pixel Manager menu, under the Main tab, you simply enter the code into the field for Google Analytics UA, and click Save Changes.
Above the fields, you’ll see links to other menus where you can add codes for your pixels:
- Meta (Facebook)
- more Pixels
- Microsoft Advertising
That’s really all there is to the initial setup. Once you’ve entered your codes, Pixel Manager will begin tracking the pixels for you.
Under Pixel Manager’s Advanced tab, you’ll find an array of useful settings. There are multiple menus with specific options for each.
Under the Shop link you can choose whether or not to include taxes in your reports. This is also where you turn on/off Order Duplication Prevention. They recommend leaving it on unless you are debugging something.
Maximum Compatibility Mode is helpful to prevent conflict issues from third-party plugins, such as caching or minification plugins.
An important feature to consider utilizing is Disable Tracking for User Roles. If you want accurate reporting, you should not be tracking test purchases or ad clicks from anyone who manages your site or your shop. The field makes it easy to exclude any role simply by typing a few characters, at which point it gives you a list of roles from which to choose.
There are several options to configure under the Google link. The first is Conversion Cart Data, which adds more detail to the purchase conversion. With this feature enabled, you’ll be able to analyze rich metrics about specific items sold, cart size, and average order value.
Another handy feature is Phone Conversion Number. According to Google, “When someone visits your website after clicking one of your ads, website call conversion tracking can help you identify and measure calls from your site.” That’s a powerful tool to have in your marketing bag.
I’ll go over Consent Management in a bit, but for now you only need to understand that there’s an option to allow Facebook users to block the pixel on that platform. That might be a bummer for you as a marketer, but Pixel Manager allows you to still collect conversion data about anonymous visitors from Facebook. The feature retains the visitors’ individual privacy as they intend, but you can track the conversion.
Cookie Consent Management
Cookies are necessary to accurately track conversions and traffic on your website. However, many people have cookies turned off in their browser. Google Consent Mode allows cookieless tracking. Although the data is not as detailed as it would be otherwise, this mode is GDPR compliant and still gives you something to chew on.
Wouldn’t it be awesome if you could show previous visitors ads that contain products they’ve already viewed on your site? That is essentially what Dynamic Remarketing does.
To make it work with Pixel Manager, you’ll need to upload your products to the particular platform’s catalog. You can also accomplish this by adding a custom business feed in your Google Ads account.
Once you have those products uploaded, you navigate to the Pixel Manager Dynamic Remarketing tab, and enable it. It’s important that the product identifier you choose matches the type you uploaded. The Pixel Manager team recommends using the Post ID for WooCommerce shops.
One concern with using pixels to track conversions is the increase in privacy and consent regulations being created for the web. It’s up to you, as the website owner or shop manager, to implement a consent management strategy, and thankfully there are new platforms being developed to help in that area. Pixel Manager for WooCommerce integrates with the most popular Content Management Platforms, and implements the latest tracking pixel privacy features.
As I covered earlier, enabling Google Consent Mode allows you to track visitors without cookies. However, there’s also an Explicit Consent Mode (available for Pro users) that will disable all pixels until a visitor gives explicit consent. Under the default setting, Pixel Manager will track everything until consent is denied.
As you’ve seen going through the installation process, you can download and install Pixel Manager absolutely free. That gives you the basic functionality of pixel tracking for Google, Meta (Facebook), and Hotjar.
The pro version includes tracking for Microsoft, Twitter, Pinterest, Snapchat, and TikTok (beta). It also gives you the advanced Order Deduplication feature, Consent Mode, User ID tracking, and enhanced conversions for the various platforms.
There are multiple pricing tiers for Pixel Manager, and there are options for monthly and annual subscriptions. The tiers are:
As you advance through the various tiers they allow more active websites, and all come with priority support and a 30-day money back guarantee.
Performance Marketing with Pixel Manager for WooCommerce
Juggling multiple ad platforms for a WooCommerce shop can be a hassle for a marketer. Not only do you have to set up each one, you then have to make sure they’re tracking everything accurately. Pixel Manager gives you a flexible tool that’s optimized for WooCommerce that’s bare-bones simple to use, yet powerful and precise.