Spotlight Featured Image

Embed Instagram Feeds in WordPress with Spotlight

Adding an Instagram feed to your WordPress site is a great way to gain new followers, increase engagement with site visitors, and keep your website looking fresh. Get started with Spotlight for Instagram.
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We’re proud to launch Spotlight – a brand new Instagram feeds plugin for WordPress. It joins our family of WordPress products and services together with WP RSS Aggregator (the no.1 RSS feed plugin for WordPress), and of course, WP Mayor.

Spotlight

What is Spotlight?

Spotlight is a WordPress Instagram feed plugin that adds your Instagram feed to your WordPress site. You can display your posts, videos, reels, and stories directly on your website for visitors to enjoy and engage with.

With Spotlight, you can display your Instagram feeds in different layouts anywhere on your site. You can do this using shortcodes and blocks, and Spotlight works with most modern page builders, too, making it a universal solution for sharing Instagram content in WordPress.

Display your feeds anywhere on your website

Why use Spotlight for Instagram Feeds?

Around 35% of active mobile users around the world use Instagram. That makes it a social media juggernaut. If your business or brand has a presence on Instagram, you’re missing out by not leveraging that content on your site too.

Displaying your feed on your website adds instant social proof for your service, product, or blog. You can also showcase your likes and comments to add authenticity and credibility with minimal effort. The content is all there, it’s just a matter of bringing it over to your website and making it look amazing.

Using Spotlight can also help you channel your website traffic towards your Instagram account. This is a great way to socialize and connect with your audience in a more personal way while increasing your traffic and gaining new followers.

Your Instagram feeds can help keep your site fresh, vibrant, and current!

Leverage your Instagram content

Instagram is a great way for site visitors to interact with you on a more personal level. Add your feed on your website to get started.

Free Download

What makes Spotlight special?

Getting started with Spotlight is easy. You can connect to your Instagram Business account in two clicks and start designing your feeds straight away.

Please note that Spotlight doesn’t work with personal Instagram accounts due to the way the social media platform handles third-party connections. Switching to a Business account only takes a minute, though, and it unlocks a lot of useful features for growing your social media presence.

Connect your account in seconds

Multiple accounts? No problem! With Spotlight, you can create several feeds sourcing posts from all the accounts you manage.

One of the main features that sets Spotlight apart is its live preview customizer. No matter your WordPress knowledge, you can easily customize any amount of Instagram feeds within your WordPress dashboard and see the changes happening live – no coding required!

Design your feed using the live preview customizer

The plugin is easy to use and comes with straightforward and familiar design options to help you design your Instagram feeds to perfectly match your brand.

The free version includes a beautiful grid layout that can be easily customized to create a wide variety of feeds. The Essentials plan unlocks all other layouts, giving you access to the full suite of Spotlight’s feed design options.

Spotlight makes it easy for you to customize your feed to seamlessly integrate with and match your theme’s styling. You can also set your images to open up in a pop-up or lightbox, or within a new or existing tab.

Open your images in a lightbox

Growing your audience is an integral part of Instagram. With Spotlight, you can easily add a “Follow” button to the top or bottom of your feed (or both). In this way, you can direct your audience directly to your Instagram account with just one click!

Spotlight is fully responsive and ready to go. In short, your Instagram feeds will look stunning on any desktop, tablet, or mobile. If you want to go one step further and alter the look of your feed for each device, Spotlight enables you to do that by customizing the design options per device.

Customize your feed for any device (responsive)

Most importantly, Spotlight is fast and reliable. The plugin was developed using the same technologies as Netflix and Instagram and incorporates dynamic loading on the front end to make sure feeds don’t cause your pages to load slower.

Spotlight also has its very own caching system to ensure that your Instagram feeds are always backed up and visible on your website at all times. Even if Instagram is temporarily down, your site’s feeds will still work perfectly.

Spotlight Pro

Spotlight Pro comes with a number of great features!

Spotlight PRO gives you access to advanced features, such as hashtag feeds, tagged feeds, shoppable feeds, and more. These are great options for displaying user-generated content and are perfect for Instagram campaigns, contests, events, and more!

Hashtag and Tagged feeds

Instagram stories and reels are at the core of the modern Instagram experience, and they’re likely core parts of your marketing or branding strategy. Spotlight PRO lets you display your stories and reels directly on your website, just like they work on Instagram, to increase engagement with your site visitors.

Lastly, Spotlight PRO also enables you to filter and moderate your Instagram feeds to only show the posts you want. You can use these filters to leave out unwanted posts, so the site’s feeds only show the content you want. 

This is a fantastic feature if you want to create multiple feeds, each displaying different types of content. With every feed you set up for your site, you’re in full control of how it looks and the content that users will see.

Filtering & Moderation

Add your Instagram feeds today

Spotlight can be found on the WordPress directory and you can start using it right now. Just go to your website’s Plugins page, click on the “Add New” button, and search for “Spotlight Social Photo Feeds” (or “Spotlight Social Media Feeds”).

Once you see the Spotlight plugin appear, click on the “Install Now” button, activate the plugin, connect your Instagram account, and get to work on your site’s feeds.

Gaby is the Product Manager at RebelCode. An architect by profession and designer by nature, she is dedicated to helping users and readers alike to navigate the online world of WordPress. You can find her on Twitter @GabyAbela.

If you purchase through a link on our site, we may earn a commission.

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