Are you looking to customize your product pages to get more sales?
A well-designed and optimized product is a massive asset that can drive conversions and revenue. The product page is your online storefront and does the job of convincing customers to buy from you.
Unfortunately, the default WooCommerce product doesn’t offer much to aid conversions. That’s why you should customize WooCommerce product page designs to offer a more personalized shopping experience.
Back in the day, you needed to be a developer to customize a page. But thanks to technological advancements, you can now optimize your product pages and make them visually appealing without writing a line of code.
In this article, I will outline how to customize WooCommerce product page designs without code. At the end of the article, you should be able to design and optimize every aspect of your WordPress product pages to improve conversion.
Introduction to WooCommerce Product Page Customization
The WooCommerce product page is your digital storefront, where you can impress your customers and get them to buy from you.
Each WooCommerce product gets its own unique page where you can show relevant details like the product name, description, price, images, and any variations. But these details are not enough to convince your customers to buy from you.
So, you need to further optimize the page into a sales machine that can catch your customers’ attention and convince them to make a purchase.
The good news is that you can do all of that without coding. You just need to tweak your product pages and your whole site using specific tools I will share in this article.
Key Elements to Include on Your Product Page
Before we start to customize WooCommerce product page designs, let’s first look at the key components of a high-converting product page:
- Product Details: The page would contain the product name, description, and image. It should also boldly showcase the product price.
- Add to Cart or Buy Now Button: The add to cart button is a call to action button. So it needs to be bold and visually appealing. Use a color like green for the background to make it stand out.
- Wish List: The product page allows customers to bookmark the items for future purchases.
- Customer reviews: Most customers check reviews before making a purchase. A product with at least five reviews is more likely to be purchased compared to one without a review.
- Product Variations: Show all the variations (color, and size) of each process to improve customers’ options and help drive sales.
- Related Products: Add related products to provide alternatives for buyers. Product recommendations can improve revenue by 300%.
- Delivery Details: Customers want to know the delivery specifics. Provide vital information like pickup notifications, delivery regions, and packaging specifics.
- Return Policy: Provide information about your return and exchange policies for customer reassurance.
- Brand Information: showcases the product’s brand details to build brand loyalty. This is even more important if the product is from a renowned brand.
No-Code Tools and Extensions for Customizing WooCommerce Product Pages
Using the WooBuilder Blocks Plugin for Customization
WooBuilder Blocks is a WordPress builder for customizing WooCommerce product page designs. The plugin provides everything you need to convert your boring product pages into sales funnels. It integrates with the Gutenberg Block Editor to allow you to customize your pages right within the WordPress editor.
How to Use WooBuilder Blocks for Products Page Customization
WooBuilder Blocks is a premium plugin, so you will need to first purchase it from the PootlePress website. They offer a 14-day trial.
Once you have the plugin file, proceed to install and activate it.
To use the plugin, create a new product or edit an existing product. You will see a button on the right side of the page to Enable WooBuilder Blocks. Click on it.
Next, you will see a popup with 2 or 3 options depending on whether you are editing an existing product or creating a new one.
- Start from scratch
- Pick a template
- Show me how
In this illustration, we are editing an existing product. As such, I will pick a template.
Now there are 5 different layouts to choose from. Choose the one that you think will best showcase that specific product.
I will select the “Classic Image Right” layout for this product.
And that’s it. The plugin will automatically customize the product details to fit into the chosen template.
As you can see above, the product page has been fully optimized with an Add to Cart button, a review display, and other vital product details.
You can still further customize the product page by adding more components.
To do this, click on the Add block icon.
Then click on Browse all to show the Gutenberg Block widget.
You will find two additional block sections, Caxton and WOOBUILDER.
You can drag and drop any of these blocks to further customize your product pages.
Once you’re done, click Update to publish your optimized page
PootlePress has an extensive guide that can help you customize WooCommerce product page designs using WOOBUILDER. Ensure to check it out.
Optimizing Product Images with WooCommerce 360° Image and Variation Swatches
Now, let’s look at the two products to help you customize WooCommerce product page images and variations, respectively.
WooCommerce 360 Image
WooCommerce 360 Image offers a seamless solution to integrate captivating 360º image rotations into your WooCommerce site. Customers want to see every angle of the product, and 360 images can make that happen in your store.
There are several WooCommerce 360 image plugins out there, both paid and free. WooCommerce 360 Image is one of the popular ones. However, for this tutorial, we will use the “Algori 360 Image” plugin. It is a Gutenberg block plugin that can enable interactive 360-degree images on WooCommerce stores.
How to Implement WooCommerce 360 Image in Your Store.
To implement 360-degree images, you first need to install a WooCommerce 360 image plugin, in this case. Navigate to the Add Plugin page and search for “Algori 360 Image.” Install and activate the plugin.
To use the plugin to customize WooCommerce product page designs, you can either create a new product or edit an existing one.
Click on the Add Block icon to add a new block to your product page.
Search for the “360 image” block and click to add it.
Now upload or search for a 360-degree image in your media library. Ensure the image you choose is a 360-degree image. It’s best to use this as an extra image in addition to the product image.
Once you are done with your edits, click Update, or Publish.
Now, when you drag the cursor around the image, it will display other parts of it. This will allow customers to see all sides of a product, so they can make faster buying decisions.
Variation Swatches for WooCommerce
Variation Swatches is another tool to customize WooCommerce product page designs. These plugins provide intuitive swatches instead of conventional drop-down menus.
They allow customization of attribute styles like color, image, or label and offer previews of variants. This makes your products more visually appealing and fosters a more interactive shopping experience, ultimately driving conversions and customer satisfaction.
There are several variation swatch plugins out there but we will use Variation Swatches for WooCommerce by CartFlows for this illustration. Here are the steps to set up variations in your store
Step 1. Install the Plugin
First, you have to install and activate the plugin. Search for “Variation Swatches” and install the plugin by CartFlows.
Step 2. Create Attributes
You have to first create attributes to be able to create variants like color, size, etc.
To create variables, go to Products>Attributes.
To add an attribute, enter a name and slug for it. We want to first create color variations for our products. So we create an attribute and attribute for that.
Use “colors” as the name and slug.
Now scroll down to “Type” and choose color from the drop-down list.
Then click Add attribute to save.
Step 3. Configure Variations
Once the attribute is saved, you can now configure the variations.
To do this, click on Configure Terms next to the attribute (in this case, Colors).
Now you will need to create the various colors that apply to your product. Enter the name of each color. For example, blue. Also, enter a slug for the color.
Then select the color and click Add New Colors. Do this for every color of the products you have.
You will have something like this.
Step 4. Create Other Attributes
You can also create size, and label attributes, and configure them following the same process. Select “button” as the attribute type for size.
Step 5. Apply the Attributes
Once you are done creating the attributes, the next step is to apply them to specific products. To do this, edit the product to which you want to apply the variations.
Then scroll down to the “product data” section and change the product type to Variable product
Next, click on Attributes.
Then click Add Existing and select the attribute you created from the drop-down list. For instance, we will select colors to set up color variations for the product.
Now you have to select the specific colors that apply to this specific product. To do this, use the search feature.
Select all the colors that apply, then click Save attributes.
Step 6. Create Product Variations
Once you have saved the attributes, you will need to set the variations. To do this, click on Variations.
You can add the variations manually based on the products you have available. This means that you will set the sizes, colors, and other variations you have for the product. For example, if you have 10 of this black shirt product, what sizes are available?
If you have multiple sizes and colors for the product, click on Generate Variations, to generate all the possible variations.
Step 7. Add Prices for Variants
Once you’ve created the variations, you’ll need to add a price for them. You can edit each variant and add a specific price for them, or add a general price that applies to all variations.
To add individual prices, click Edit. Then enter the price of the variation. You can also upload an image, and enter other details like weight and shipping class. Do this for all variations.
To add a general price for all variations, click Add price.
Then enter the price and click Add price
Finally, scroll up and click Publish or Schedule.
And that’s it. Congratulations. You’ve successfully customized your product page design to include product color variations. You can do the same thing for sizes, labels, etc.
Here’s how the page looks with color and size variations applied.
Optimizing Your WooCommerce Product Page Template
Boosting Your Product Page Loading Speeds
The loading speed of your product pages is a huge factor that can determine customers’ shopping experiences and, consequently, the level of conversions you get. Slow-loading pages often result in a high bounce rate, which costs you money.
Google recommends keeping your loading speed at 3 seconds or less. Here are some tips to help increase your loading speed.
1. Check Your Loading Speed
Start by checking where you stand. Google’s PageSpeed Insights is your go-to tool. It will pinpoint exactly what’s slowing your site down and how to fix it
2. Pick the Right Theme
Choosing a theme is like picking an outfit for your site. It needs to look good, but it also has to fit the occasion. Choose a WooCommerce-friendly theme. It doesn’t have to be too flashy; it just needs to work well with WooCommerce.
3. Mind Your Plugins Usage
Plugins are great if you use a few. However, having too many WooCommerce plugins in your store can be an issue. And with thousands of plugins to better customize WooCommerce product page designs, it’s difficult not to go overboard. Limit your plugins to a few and stick with the ones that are WooCommerce compatible.
4. Shrink Image Sizes
Big images can drag your site speed down. Tools like TinyPNG allow you to compress images by up to 75% without sacrificing quality.
5. Remove Unnecessary Code
Remove any unnecessary code. Too many codes can slow down your website.
6. Activate Browser Cache
When you activate cache, it will save part of your website page and cut down on loading times.
7. Get a Reliable Server
Ensure your server is well-configured and located where your target audience is to ensure faster loading speeds.
8. Try a CDN
Content Delivery Networks (CDNs) store crucial data, like product images, closer to users to help reduce loading times.
Utilizing Add-Ons for Enhanced Customization
WooCommerce Product Options
WooCommerce Product Options is a widely used plugin that enables the addition of supplementary product options with conditional logic to your WooCommerce products. It integrates smoothly with multiple WooCommerce payment gateways and shipping plugins, and is compatible with well-known WooCommerce themes to ensure a unified design
WooCommerce Protected Categories
PPWP allows you to secure your WooCommerce store. The plugin lets you lock premium product pages with passwords, ensuring only VIPs or members can access them. You can even set expiration dates for added security and manage access roles with ease.
Price: PPWP has a free version.
3. YayCurrency
YayCurrency lets your customers easily switch currencies without hassle. It supports over 160+ currency units and automatically updates exchange rates. It’s a game-changer for international shoppers. Plus, it is compatible with other WooCommerce extensions.
Price: YayCurrency has a free version. The premium version costs 49% for an annual license and $195 for lifetime payments.
Conclusion: Next Steps for No-Code WooCommerce Product Page Customization
Customizing your WooCommerce product page isn’t a one-time thing. I have outlined how to customize your product page using WooBuilder Blocks. We also discussed how to add 360-degree images and variations for your products, as well as several plugins to further optimize your store and product pages.
Once you are done with the customization, you must conduct user testing to get feedback about the performance of your newly customized product page. Test the customized pages to ensure they load quickly on all devices and verify that your product page is fully responsive on mobile devices.
You also need to optimize the speed of your product pages and regularly monitor their performance to find areas for improvement.
Get started today!
