Nowadays, websites face more competition than ever before. There are already two billion websites on the World Wide Web, and W3Techs reports that 43% of these websites use WordPress.
While this might already seem like a huge percentage, you can expect these numbers to continue to rise in the next few years.
So if you want your website to stand out from the crowd, it’s crucial to follow the right strategies as you build it from the ground up. Fortunately, we’ve collected five tips that can help you create great content and generate more traffic for your WordPress website.
Translate your website
It’s easier for your website to reach its full potential if you optimise it for individuals in different locations. After all, web users come from all over the world. By tapping into readers from different countries, you can reach a far wider audience and much higher numbers.
Language can be a huge barrier to this, but fortunately there are affordable options.
Our previous guide on translating your WordPress site highlights that the simplest way to attract multinational visitors is to add a Google Translate widget to your WordPress website. But for greater accuracy, you can leverage WPML, which allows you to use machine translators from Microsoft and edit the text as needed.
Follow SEO content best practices
This is a no-brainer, but it deserves to be discussed for a good reason.
Search Engine Optimisation (SEO) draws in visitors to your websites by making sure that your web page is relevant and reaches the right audience. The better your SEO, the higher you rank in search engines and the better you’re able to reach your target market.
To gain traffic to your website, you need to make use of relevant keywords in your articles and product pages so that you can increase your rankings. You can improve the chances of users clicking on your website by adding relevant metadata to your articles.
The best and easiest way to do this is by using software like Yoast SEO, which is the most popular SEO plugin for WordPress websites. You can find more helpful tools in our list of the best SEO plugins and tools or check out the article below on improving your Domain Authority.
Acknowledge your sources
Speaking of SEO content practices, here’s a little insider tip: outbound links to authority sites can help improve your ranking in search engines.
So if you want to stand out on the web, LHH recommends yielding the power of gratitude so that you can ignite conversations about your content and build strong networks with fellow creators. Remember to credit those who provide you with facts, ideas, and even help, so that you can give them a boost while promoting your own work.
This kind gesture can turn your colleagues into supporters, while also improving your website’s authority and rankings for important keywords. It also works great when curating content to boost your SEO.
Maximise your social media presence
Aside from increasing your website’s popularity in search engines, you can also leverage social media.
Thanking your colleagues can really pay off here since they can post about your WordPress website on their social media channels. This serves as social proof for fellow readers who are looking for real reviews and creates user-generated content that can help you make more money.
You represent your website’s brand, so you should also give your social profile a makeover. Use your bio as an opportunity to establish your authority and to set the tone of your website, before linking readers to your WordPress homepage.
There are SaaS tools out there like Linktree but we’ve also collected some better and cheaper alternatives to Linktree which are worth a look.
Assess the performance of your site
It’s a great feeling seeing an increase in traffic but you have to keep users coming back by constantly measuring your website performance.
Your analytics may show you that certain articles are more popular with your audience, as compared to the rest. You can also maximise your targeting strategies for a country that’s driving a high amount of traffic to your website.
Making regular assessments means you’ll be able to assess what you’re doing well and what you need to change to allow you to pivot and react accordingly. This serves as an opportunity for you to improve your website and offer exactly what your readers want.
It takes a lot of work to build a great WordPress website, but your hard work will be worth it once you generate lots of traffic and convert it into sales. But the key to long-term success is to attract readers, and keep them coming back by following our tips here at WP Mayor.